Shea
Law Group

To help Shea Law Group, the EMSC team put together a custom programmatic campaign & SEO strategy aimed at improving the firm’s online presence and increasing the amount of high-quality traffic to their website. This strategy also included a comprehensive optimization plan and delivery schedule for their digital campaign across multiple channels. EMSC provided the following solutions to hit their Goal:

• New website development for the law firm
• Content strategy backed by search engine optimization
• Local SEO and Google My Business Listing optimization
• Extensive restructuring of PPC Campaigns

After running the PPC ads & SEO program with EMSC, the legal firm saw a dramatic increase in web traffic. EMSC also increased conversions by around 30%.

EMSC initially set up campaigns that targeted long-tail keywords, which helped achieve a low cost per lead. 

EMSC was able to run experiments using Google automated bidding strategies after collecting campaign data from 4 weeks of running personal injury ads. EMSC was also able to expand the campaign and be more aggressive across their practice area after finding the right formula for Shea Law Group.

Our team began Shea’s SEO program by researching key terms, competitors, and geographies to identify high-value keywords and content topics with the potential to rank on page one of Google. 

This allowed us to create our content and one-page strategy to revamp current pages and create new ones.